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MARKETING RELAUNCH

CLIENT SPOTLIGHT

UT SOUTHWESTERN MEDICAL SCHOOL

214-842-9502

info@kirchemcreative.com

UT Southwestern relaunched their marketing initiative for their medical school by showcasing their students and curriculum to potential students.

Kirchem Creative was tasked with conducting and filming on-camera interviews with students and faculty. We combined the interviews with archival footage to create a video showcasing the school’s various programs.  Due to the amount of powerful material we collected, we suggested repurposing the on-camera interviews for additional video content to promote other aspects of the school.

OUR ROLE

  • CONCEPT | CREATIVE

    We collaborated with the client in determining key aspects of the school they wanted showcased. We then crafted questions to elicit the most effective responses from our on-camera interview participants.

  • SCOUTING

    We scouted the campus and determined the best filming locations based on visual aesthetics and sound quality.

  • FILMING

    We filmed this project in 4K resolution to allow for HD cropping during post-production editing.  We also incorporated an Eye Direct device, which allows interviewees to look directly into the camera when answering questions posed by the field producer.

  • VIDEO EDITING

    We produced and edited non-narrative videos that allowed students and faculty to tell their story in their own words.

  • AUDIO

    Provided audio sweeting and final mixing.

  • COLOR

    Adjusted the final master with image grading, correction, matching, and contrast.

  • DELIVERABLES

    Provided the final videos as a digital file for client use on their own distribution channel.

UT SOUTHWESTERN MEDICAL SCHOOL VIDEOS

School Overview

Mentorship

Diversity

Community Involvement

SEE OTHER CLIENT SPOTLIGHTS

WHAT OUR CLIENTS SAY 

Professional, reliable and creative — three essential components when working with a video production company. I have had the opportunity to work with Kirchem Productions and never have to worry about the end result. His experience and ease behind the camera translates to a great final story. If your company is looking to produce a video, I highly recommend Kraig and Kirchem Creative.

Kraig Kirchem is a dream to work with on video projects. He is extremely professional, creative, meets deadlines and goes above the bar to make the videos look fantastic. His video equipment is top of the line. I strongly recommend Kraig!

Kraig’s professionalism, competency and technical proficiency make him an outstanding videographer and what you’ll appreciate the most as a client. He is a storyteller at heart, able to pull in audiences with compelling interviews, dynamic shots and a keen understanding of messaging. Beyond that, he’s simply very easy to work with. He’s communicative, receptive to new ideas and consistently exceeding expectations.

Kraig is a very detailed-oriented and incredibly creative producer/videographer. Kraig can walk clients through a complicated production and troubleshoot problems quickly and efficiently. He is an outstanding story-teller with the ability to achieve and improve a client’s own vision. I highly recommend him for your video project!

I hired Kraig to teach a video skills workshop at Toyota North America HQ. He expertly taught my team the skills they need to feel confident shooting video. My team loved him! Kraig is approachable, easy to work with and an expert at his craft. I would 100% recommend him to anyone considering his services.

Kraig Kirchem will bring a wealth of knowledge and experience to your special project. His acute eye for detail matched with his creative flair are reflected in his work. He helps his subjects feel comfortable behind the camera and he maintains a professional attitude from start to finish. More importantly, he works hard to help you meet your deadline!

Kraig is a creative storyteller with an exceptional eye for compelling people stories told through his camera’s lens and microphone. He also pays strict attention to detail and understands the importance of meeting deadlines and sharing team experiences. Thrives under pressure.

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