UT Southwestern relaunched their marketing initiative for their medical school by showcasing their students and curriculum to potential students.
Kirchem Creative was tasked with conducting and filming on-camera interviews with students and faculty. We combined the interviews with archival footage to create a video showcasing the school’s various programs. Due to the amount of powerful material we collected, we suggested repurposing the on-camera interviews for additional video content to promote other aspects of the school.